YOUR Challenge

Secure Your At-Risk Deals

Missing revenue forecasts as near-certain deals stall in the final stages? Data from 2026 research by Gartner and CSO Insights, 40-60% of all B2B deals now end in ‘no decision’. Can you afford to lose half of your pipeline?

In reality, deals are rarely lost in the final stages when the buyer ghosts them. Deals are lost in the beginning and it’s not because of the product. It’s because salespeople failed to establish credibility while managing the risk of change.

There’s a fundamental tension between trust and risk that must be managed from the very first interaction through the closing of a sale. However, most organizations treat trust as an emotion and completely fail to manage buyer risk. The result is that deals end in ‘no decision’ because the risk of change will always outweigh the benefit of value.

our SOLUTION

Opportunity Risk Intensive

No more guessing what to say.

Sales tactics dont work. Removing buyer defensiveness and increasing decision confidence does.

Our Approach:

  • Manage trust & risk as levers in decision-making
  • Position your offering as the best option for buyer's success
  • Close deals with authenticity and alignment

Our Value:

  • Develop concrete plan to win your live deals
  • Embed proven skills to learn and gain alignment
  • Curated assets to leverage in future opportunities

Your Investment:

  • Close more deals... Increase win rates
  • Win deals faster... Boost deal velocity
  • Predict confidently... Improve forecast accuracy

The real cost isn't the investment, it's losing late-stage deals that should be winnable.

our Story

Meet The Team

Our team brings decades of frontline sales experience working with Fortune 50 companies.
We guide you with proven strategies to help you master the art of selling.

image of team brainstorming session (graphic design studio)

Lynn Duclos

CEO & President

A professional sales performance consultant and former VP of Sales and VP of Sales & Marketing Operations. With a career managing thousands of deals across over 200 Fortune 500 companies, Lynn specializes in the psychological weight of executive risk. She helps salespeople move past the "weighted pipeline" and into a new reality of certainty and confidence.

image of an office collaboration scene (for a mobility and transportation)

Mekael Duclos

Sales Consultant

A Drexel University Marketing graduate and startup veteran, Mekael brings a high-velocity perspective to the team. Having scaled two startups from the ground up, he specializes in GTM strategies and high-impact messaging. As a co-creator of this Opportunity Risk Intenisve, he ensures that the strategy you learn in the workshop translates directly into your marketing and lead generation efforts.

Our mission is to empower you with practical skills, clear guidance, and the confidence to close deals— regardless of your background or experience.

Initiate the

Opportunity Risk Intensive

If ONE deal moves to a WIN, you have protected your investment and established a repeatable GTM model.

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What Our Clients Say

Real feedback from individuals mastering sales. See how our proven methods drive results for new sellers.

100+
Sales Individuals empowered
$5.6M+
Revenue Closed From Deals
Jeff Oliva
CEO, VMD Sciences

“As a CEO, the biggest frustration in growing the business is how unpredictable and complex regulatory sales cycles can be. We brought a critical, high-stakes opportunity with a major research university into the workshop. It had been stuck for months because of institutional hesitation and red tape.

Using the Trust-Risk Framework, we stopped pushing our own internal perspective and started to diagnose the specific risks holding back the university’s decision-makers. The real breakthrough wasn’t just getting that one opportunity unstuck — it was realizing we now had a clear, repeatable way to handle every university request in our pipeline.

Since the workshop, we’ve applied the same principles to other academic institutions and have seen a noticeable increase in predictable engagement. It’s helped us move away from chasing one-off orders and start scaling our approach across the whole organization.

If you’re dealing with complex customer opportunities and you want to turn them into a more reliable engine for expansion, of customer mindshare, this framework makes a real difference.”

Richard Falcha
President, VMD Sciences

“The Opportunity Risk Intensive was a real turning point for us on a high-stakes regulatory project with a prominent veterinary group. In that world, a vet’s number one priority is always the safety of their patients. So, when you’re dealing with non-FDA-approved medicines, the perceived risk can feel almost impossible to get past.

Using the Trust-Risk Framework, we were able to systematically surface the doctors’ real concerns and address the specific risks that were holding them back from seeking therapies their patients required. Getting past that trust barrier let us provide the regulatory services needed for proper importation, which expanded their treatment options and allowed them to take better care of their patients.

That breakthrough brought a huge sense of relief, but what mattered even more was the momentum it created. It gave us the confidence and the repeatable approach we needed to scale the business and communicate our value with the next ten with clarity.

If you’re a leader staring down a complex, high-risk deal and you want to turn it into real growth, this workshop is worth it.”

Dan Wasserstrom
Non-Executive Board Member, VMD Sciences

“After decades working in complex technical sales, our team has learned that even the most seasoned professionals can fall into the same trap: focusing on explaining our own value instead of addressing the buyer’s underlying fears. I’ve personally been through just about every sales training out there and usually walk away with only a few useful nuggets. This was different.

The Opportunity Risk Intensive took complex, overwhelming concepts and distilled them into simple, practical, and highly interactive discussions. Instead of staying in theory, we applied the framework directly to one of our live opportunities. Because of that, we were able to strip the risk out of the deal and walk away with clear, specific winning actions we could execute immediately.

What makes this so powerful is how it replaces the traditional “pitch” with a disciplined process of diagnosis and understanding. When we stopped trying to convince and focused instead on de‑risking the buyer’s world, our complex, highly technical deals started moving faster and with far more clarity.

We now have a repeatable system—and a set of reusable assets—that turn complex barriers into consistent, predictable wins across all our future deals. Huge thanks to the team at Studio du Clos for accelerating our path to success.”